What are the paradigms of marketing? The marketing paradigm is how stakeholders view and understand the business and its products. Knowing how a company operates and why certain decisions are made is essential. There are four main paradigms of marketing: product-based, customer-based, channel-based, and mix-based. Each has its own strengths and weaknesses, so knowing which best suits your business is essential. This blog post will explain each paradigm in detail and offer tips on using them to your advantage. By doing so, you'll be better equipped to create successful marketing campaigns that meet your business goals. What is a Paradigm? A paradigm is a model of how things work that has widespread acceptance in a particular field. There are many different marketing paradigms, each with its advantages and disadvantages. The four most popular marketing paradigms are the product-marketing paradigm, the mass-media paradigm, the customer-centric paradigm, and the competitor-centri...